Privacy Policy


Red Earth Running Company collects important customer information in an effort to enhance and personalize your shopping experience. This information allows us to communicate with our customers about our products, services, and promotions.

The privacy policy (the “Privacy Policy”) described below covers the entire Red Earth Running Company website (“the Site,” “we,” “us,” or “our”). Phrases such as “you,” “your” and other similar expressions refer to our customers, or the specific users of this Site. By visiting and using the Site, you accept the practices described in this Privacy Policy.


When you place an order, submit your account information or participate in Red Earth Running Company subscriptions, our Site collects your personal information such as your name, e-mail address, mailing address and payment information (credit card numbers and banking accounts). Red Earth Running Company will use your information collected online to process and fulfill your order. Additionally, your e-mail address may be collected at various points within the Site (including when you place an order with us) so that we can send you any necessary e-mail messages related to your order, such as order and shipping confirmations.

In addition, we maintain a record of your purchase history, product interests, and whatever other details that might enable us to improve your shopping experience. Analytics such as Site use and traffic patterns are also considered to help us improve the design of our website, the products we make and services we offer. At Red Earth Running Company, we understand and recognize that we must maintain and use customer information responsibly.

As you navigate our site, your preferences are remembered through the temporary use of “session” cookies. Cookies enable our systems to gather information about your browser as well as monitor the navigational patterns you take while browsing the site. Site users have the option to accept or disable cookies at any time through their browsers. If you choose to disable your cookies, your user experience may be limited.


When you provide us with personal information to complete a transaction, verify your credit card, place an order, subscribe to our mailing list, arrange for a delivery or return a purchase, you consent to our collection and use of personal information for that specific reason only. If we ask for your personal information for a secondary reason, such as marketing, we will ask for your expressed consent, or provide you with an opportunity to opt-out. You may withdraw your consent for the continued collection, use, or disclosure of your personal information, at anytime, by contacting us at

Our Site is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. If you choose a direct payment gateway to complete your purchase, Shopify stores your credit card data. Your purchase transaction data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS and is stored only as long as is necessary to complete your purchase. After your purchase is complete, your transaction information is deleted. All direct payment gateways, including Shopify, adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information. We recommend that you read Shopify’s terms of service and privacy policy so you understand the manner in which they will handle your personal information.


In general, the third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which these providers will handle your personal information.


We may disclose your personal information if we are required by law to do so or if you violate our Terms and Conditions.


The Site is intended for users who are 18 years of age and older. By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We use reasonable precautions and follow industry best practices to assist us in protecting your personal information. These safeguards help us to prevent fraud and unauthorized access. Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. In addition, we use professionally reasonable efforts to block access to your personal information from Red Earth Running Company employees to ensure your personal information is always kept safe. Only employees who need the information to perform a specific job (e.g. billing or customer service) are granted access to personally identifiable information.


If we decide to change our privacy policy, we will post those changes on this page. Changes will take effect immediately upon their posting on the Site. Policy changes will apply only to information collected after the date of the change.


You can send questions, comments, concerns, and feedback regarding our Privacy Policy, or any other privacy issue to: